is this concept even possible?
Chapter 5: Running a studio
Adrian Shaughnessy, the author of How to be a graphic designer, without losing your soul, , writes that the fact that design "is still the product of individual minds" is what makes the field so popular. The design of something new, takes time and planning, while the building of a car, as Shaughnessy uses as an example, is fully automated. The steps are 1, 2,3..
What do you need to make a design studio? A fully loaded staff says Shaughnessy, and one that is creative as well- "always employ people who are better than you". Well in my eyes, what does "better than" actually mean anyway? Shaughnessy says that he was told that it means someone who "has skills and abilities that you lack is the only way to ensure a studies growth and development".
I like the little blurbs in blue on the margins of each page. The tidbits of information provided good tips and examples of true experiences that the author has had. I never realized how important the search for a receptionist is as well, you need one that is efficient, trustworthy, organized ad reliable. I thought it was interesting when Shaughnessy said that "adding staff alters the dynamics of a company...it might enable you to do more work, but it adds to your overhead and makes it imperative to increase turnover" aka loss of freedom. The more people that are hired to the company, the more you need to look out for and provide for.
Angela Lorenz: an artist from Berlin has a "highly distinctive 'digital aesthetic' which makes her work unique". She focuses her work on print design, screen design, programming and alive visual presentations for electronic-music concerts". I like the fact that Lorenz did not go to design school, and that her ideas and deisngs came straight from her heart and soul. In school she was influenced by language "as a system or code", this to me is really cool, because language really is, inevitably a system, code, that we use to communicate with one another. Not everyone understands the same language, however there are ways to learn them, and crack them if need be. Through her internships she learned from her fellow coworkers, and they all helped each other out.; she is a self taught designer.
Lorenz typically works with electronic music. I researched a little bit about this, and found a cool site called Analogik, which is a site dedicated to electronic music. This genre of music attracted Lorenz, because it is a type of experimental music, I found this cool, because a lot of designing is experimental, because you are always mixing and matching different styles and techniques that you never know what will work.
Chapter 6: Winning New Work
"everybody needs graphic design, or so it seems"...
Shaughnessy is so good he can pick out the font used while in Ardeche,wherever that is! The author writes about how there is rarely enough work , that most of the time it seems scarce when we most need it and overkill when we are bombarded with work. Shaughnessy quotes Dorothy Goslett, "this will be the main battle of your whole...career: not only to find clients to start you going but constantly to be finding clients to keep you going".
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